Phew! Summer might be a traditionally slower time for yarn lovers, but we’ve sure been busy around here! Casey and Jess are, of course, caring for their sweet new baby girl, and Sarah and I have been happily busy at work (both traveling and at home).


Our first booth at TNNA was everything we hoped for! Sarah and I had a wonderful time hosting designers for trunk shows and meeting shop owners from all over the country. A big service that we launched at this TNNA show was our new In-Store Pattern Sales service. This is a brand-new feature that allows yarn shop owners to sell patterns that designers have made available through this service to their in-store customers.

In-Store Pattern Sales: How Does It Work?

Participating LYSOs can search for patterns available through this service (designers agree to the pricing scale for any patterns they want to include as long as they are available through the Ravelry pattern store, and shops sell the patterns at the suggested retail price) and sell them to customers through their shops, printing the pattern for the customer in-store if desired. Patterns can also be emailed to the customer and saved in their Ravelry library. At the end of each month, shop owners receive a combined invoice for all the patterns sold during that month, and pay for them through Ravelry via PayPal or a credit card. There are no Ravelry fees to shop owners for using this service. The usual pattern sales fees apply for designers.

The In-Store Pattern Sales service received an incredible response at TNNA, and we are more excited about it than ever. Shop owners brought up so many advantages to this service: many shops love to carry paper patterns but may not be able to carry a designer’s full line, or may have a shop sample that is selling patterns and yarn like hotcakes and expressed interest in using this service as a way to offer the pattern when they are waiting for a new shipment. Some shop owners saw this as a great way to connect their local customers, even those who are less internet-savvy, to patterns that are going viral online but not available to sell through traditional wholesale methods. Every shop we spoke to gave us more inspiration and ideas – we know that this feature is brand-new in our industry and we couldn’t be more excited to launch it.

Currently, we are contacting the shop owners who signed up at TNNA, but if you are a local yarn shop owner who would like to offer this pattern in your store (brick-and-mortar shops only: this service is not available for online shops), we have registration information for you at the end of this post.

Thank you, designers!

Though the launch of this new service was the primary focus of our TNNA booth, we were also so pleased to host trunk shows by some incredibly talented designers:


What a pleasure it was to see the gorgeous samples from each talented designer! The Ravelry booth was transformed over and over again throughout the weekend, thanks to the trunk shows, and we really couldn’t have planned to have a nicer group of people to spend the weekend with. Carol Feller of Stolen Stitches, Laura Nelkin of Nelkin Designs, Woolly Wormhead of Wooly Wormhead, Kate Oates of TotToppers, Anne Hanson of Knitspot, Robyn Chachula of Crochet by Faye, Cecily Glowik Macdonald of Winged Knits, Hannah Fettig of Knitbot, and Ann Kingstone of Ann Kingstone Designs: we really appreciate you! Thank you so much!

We really had a blast, and it was so exciting to announce our new In-Store Pattern Sales service and receive such an incredibly enthusiastic response!

Signing your shop up for Ravelry’s In-Store Pattern Sales service.

If you are a local yarn store owner and are interested in participating in this service, please write to us at Currently, we are contacting the yarn shop owners who signed up for this service with us at TNNA and working to get them set up and using the service. When we have set those shops up (as quickly as possible!) we will begin contacting the shops who have written to us via email, in the order in which we received the messages. (If you signed up at TNNA, there is no need to write us there – we are working through the list!)

If you are a designer and you’d like to make your patterns available to local yarn shops, you can do so right in the “configure store” section found in your manage store area. We have instructions in the Ravelry wiki!


heading to TNNA!

June 6th, 2011

Sarah and I are getting ready to head to the TNNA summer trade show in Columbus, Ohio, this week. (Jess and Casey will be home snuggling with their due-any-moment-now baby girl!) This show promises to be even busier than usual – for the first time, Ravelry will have a booth on the show floor: booth #454, and if you are a TNNA attendee, please do come by to say hello! We’re really looking forward to having a home base at which we can meet people, answer questions about advertising, pattern sales, and features for yarn shops, and even host trunk shows featuring the beautiful knit and crochet patterns of some very special guests!

designer trunk show pics

A newly launching Ravelry feature that we are really excited about is our In-Store Pattern Sales service (designers and shop owners, you can read more here), which allows local yarn shops to sell patterns that designers make available through this service to their in-store customers. We’ve been beta-testing this new service for some time, and are ready to take signups from interested shops at TNNA! The fabulous designers hosting trunk shows in our booth are among the many talented designers offering their patterns to yarn shops through this service. Many of them have been to TNNA shows before; others are coming from overseas to make their TNNA debut. We are honored to have them be a part of the very first Ravelry booth at TNNA! Please come by to see their beautiful designs.

The full trunk show schedule (all in the Ravelry booth – #454) is:

Saturday, June 11

10 – 11 am: Carol Feller of Stolen Stitches
12 – 1 pm: Laura Nelkin of Nelkin Designs
2 – 3 pm: Woolly Wormhead of Wooly Wormhead
4 – 5 pm: Kate Oates of TotToppers

Sunday, June 12

10 – 11 am: Anne Hanson of Knitspot
12 – 1 pm: Robyn Chachula of Crochet by Faye
2 – 3 pm: Cecily Glowik Macdonald of Winged Knits
4 – 5 pm: Hannah Fettig of Knitbot

Monday, June 13

10 – 11 am: Ann Kingstone of Ann Kingstone Designs

Huge thanks to all the designers spending time in our booth! We can’t wait to see your beautiful work in person.

To all TNNA designer and teacher attendees: Sarah and I will also be speaking on the Social Media panel at the TNNA Designer/Teacher meeting (open to TNNA members/convention attendees), which is being held on Saturday evening from 6:00 – 7:30 pm, in room D132 of the Convention Center. This is a subject that is obviously near and dear to our hearts, and this is such an exciting time in our industry – we were honored to be asked to speak!

TNNA shows always mean a great and busy week for us – we get to see talk with so many other industry people and always come away motivated and full of new ideas. If you’re going to TNNA, we’ll see you at booth #454!


stevenbe presentation

Recently, Sarah and I got to go to Minneapolis for StevenBe’s Fantastic Fiber Fest Weekend and the Minnesota Knitters’ Guild’s Yarnover event, and boy, did they show us a good time! Minneapolis clearly has a vibrant fiber community: great yarn shops that support each other to help make the city a destination for yarn lovers, loads of fun fiber events (the weekend we were there, folks were still buzzing about the recent shop crawl and were making plans to attend another festival the following weekend!), and best of all, lots of happy and talented crafters.


With so much going on during the trip, our itinerary was pretty full, but Steven and his staff welcomed us like family into their (gorgeous!) shop and made us feel relaxed and at home right away. Over the course of the weekend we attended a teacher/student dinner, two parties at StevenBe, Yarnover, a presentation by Nicky Epstein, and gave a presentation on Ravelry! Phew! We still had plenty of time to enjoy the events and talk to the wonderful Ravelers (both new and more experienced users) who came out to say hello and hear us speak. Steven, the owner of StevenBe and our host for the weekend, has created a rich community space in Minneapolis. His shop is gorgeous and fun, the staff is helpful and cheerful, and the enormous space is positively packed with yarn. What’s not to love? Sarah and I pretty much wanted to move in by the end of the weekend.

stevenbe shop pics

Huge, huge thanks to the staff of StevenBe and everyone who came out to see us during our presentation and Ravelry meetup, or said hello and chatted with us at one of our events during our weekend in Minneapolis. It was especially exciting to get to give a presentation on Ravelry with so many new users in the audience. We, and the long-time Ravelers in the audience (some of whom brought their iPads and laptops to help answer individual questions after the presentation – what a great idea!), had fun sharing the Ravelry love! Minneapolis was truly a wonderful time – and we hope to come back!



Heading to Minneapolis!

April 22nd, 2011


Sarah and I are really excited to be coming to Minneapolis over the weekend of April 29 – May 1 for StevenBe’s Fantastic Fiber Fest Weekend in conjunction with the Minnesota Knitters’ Guild’s Yarnover event! We always love seeing StevenBe (of StevenBe and The Yarn Garage) at TNNA, and he is kindly hosting us for a weekend full of fiber events. We’ve got lots of festivities planned, from shopping, to a Ravelry presentation, to meetups, and even a wine and cheese party!

Here are our scheduled events:

Saturday, April 300

12:00 – 1:00 pm: Ravelry meetup at Yarnover! (Google maps link to location.) We’ll be at the Yarn Garage booth – booth 23 – with lots of Hello buttons to give away. We’re so excited to meet Ravelers (our very favorite thing about work travel) and check out all the fabulous vendors in the marketplace!

6:00 pm: wine and cheese party at StevenBe in Minneapolis! (Google maps link to StevenBe.) Lots of great Yarnover teachers will be attending this soiree, as well – please come say hi, we do love a party!

Sunday, May 1

2:00 pm – 4:00 pm: we’ll be at StevenBe, giving a presentation on Ravelry (with plenty of time for questions and answers at the end, too!), and a meetup afterwards 4:00 pm – 5:00 pm. There are so many activities happening at the shop all day – you can check out the schedule and all the classes and book signings available on the StevenBe website.

If you need more information about any of the Fantastic Fiber Fest Weekend events or Yarnover, or would like to register for any of the festivities, please check out their respective websites for the details and contact information.

We do have a Ravelry Events Page set up for our weekend activities – please click if you are attending! This does not register you for the events in question but it’s always fun to look at the list of attendees and spot your Ravelry friends.

Minneapolis, we can’t wait! We’ll see you soon!



We’re headed to Wisconsin this weekend, for the Madison Knitters’ Guild Knit In! With two talks on the agenda for Saturday, March 19 (one from 9:00 – 11:00 and the second from 1:00 – 3:00), it is going to be a busy trip, and we’re really looking forward to sharing some Ravelry history (as well as some tips and tricks) in our presentations. For more information about the Knit In event, please check out the Knit In website! There are lots of classes and some really amazing vendors at this event. If you are going, we look forward to seeing you there!

We have a few more events planned this year, too! We’ll be posting more information as the dates approach, but we did want to put the basic information up for our upcoming events:

Minneapolis, Minnesota: from April 29 – May 1, Sarah and I will be in Minneapolis, Minnesota at the Fantastic Fiber Fest, taking place at Yarn Garage, in conjunction with YarnOver, the annual event from the Minneapolis Knitters’ Guild!

Columbus, Ohio: Sarah and I will be going to TNNA this summer (June 11 – 13) to represent Ravelry at our industry’s trade show while Jess and Casey take care of their sweet new baby girl!

Rhinebeck, New York: The New York Sheep and Wool Festival, October 15 – 16, 2011. The whole team is planning to be at Rhinebeck this year (Ravelry’s 4th New York Sheep and Wool!), hosting daily meetups both days of the festival. We will not be throwing a Ravelry party in the evening this time, but we hope to see as many people as possible during our daytime meetups and around the festival.

It’s a very busy year for us here at Ravelry but we always love to meet Ravelers in different parts of the country (and the world!) when we can!


We had such a great time at STITCHES West – the long weekend flew by; probably because there were plenty of yarn fumes to keep us going! STITCHES West is a huge show, and we did our best to make the most of our time there with all the wonderful people we met!


The STITCHES shows have a little something for everyone – there was a marketplace full (and I do mean full!) of incredible vendors, evening activities (like an inspiring fashion show, highlighting lots of inspiring new handknit and crocheted designs, a student banquet, our own Ravelry meetup, and even a pajama party!), and lots of classes taught by some of the finest teachers in the industry. In short… it’s amazing! We spent our days in the marketplace, shopping (ahem, some of us may have gone to STITCHES West resolved to come home without any additional stash acquisition… and some of us may have blown that resolution.) and hosting daily meetups. As always, we got so much energy from meeting our users in real life. Ravelers are pretty darn awesome.

Casey and Jess even got to have an extra gathering in the Bay Area – they flew out a little early and spent Valentine’s Day at A Verb for Keeping Warm, a lovely shop in Oakland. There were cookies, chocolate, yarn samples, and lots of friendly faces – including the cute doggy face of Cleo, the shop dachshund!

stitches west 3

Thank you so much to everyone we met during this trip! If you came to one of our STITCHES West meetups or our Happy Hour, or if you were at the Valentine’s Day party at A Verb for Keeping Warm, please add your photos to the Ravelry Events pool on Flickr! An extra-special thank you to the good people at XRX/Knitter’s Magazine – you are all so wonderful to work with, and we are so grateful that you invited us to come to STITCHES West and showed us such a great time. We had a blast!

P.S. thank you to WonderMike of Fiber Beat for the photos from the Verb for Keeping Warm party and booth! :)


Heading West… to STITCHES West!

February 11th, 2011


Next week, Jess, Casey, Sarah, and I will be heading out to Santa Clara for STITCHES West! This is a huge west coast yarn extravaganza- classes, a fashion show and other fun events, and an amazing marketplace. This year it is taking place from Thursday, February 17 – Sunday, February 20. We can’t wait! If you’ll be there, we’d love to see you at the Ravelry Happy Hour or one of our Marketplace meetups!

Happy Hour on Thursday night:

Ravelry, along with STITCHES/XRX, will be hosting a Happy Hour on Thursday night, just after the Market Preview! The Happy Hour will be right in the Santa Clara Convention Center, in Ballrooms C, D, E, and F from 8:00 – 9:30 pm.

All are welcome – you do not need a ticket to the Market Preview!

We’ll have a cash bar, music, lots of hello buttons, and best of all, lots of friendly faces to meet and hang out with! We are really excited to meet you all!

Daily Meetups:

We’ll also be hosting daily meetups, in the Marketplace concessions area. If you can, please come by and say hi! These meetups are always a fun way to hang out with a whole bunch of our Ravelry friends… without having to go too far away from the amazing marketplace so we can get right back to stash acquisition. ;)

The official meetup times are:

Friday from 1:00 – 2:00 pm
Saturday from 1:00 – 2:00 pm
Sunday from 10:00 – 11:00 am

Please click on the links to the events pages of any of the events listed above – if you click that you are interested or attending you’ll be able to see other Ravelry friends who will be there as they sign up, too. It’s always fun to see! :) We’re also chatting about these meetups in the STITCHES West group on Ravelry.

Valentine’s Day Party

If you live in the area, Jess and Casey will also be at a Valentine’s Day party at A Verb for Keeping Warm’s shop in Oakland, on February 14th, from 6 pm – 8 pm. More information can be found in the Verb for Keeping Warm Group.

Can’t wait to see you there!


Unwind & TNNA!

January 24th, 2011

We had a great time at Unwind on our trip out of the cold into sunny California!  The Unwind party is always packed and full of fun people to meet and things to see.  This year was no exception!  Unwind had special guests Classic Elite there showing everyone their newest yarns and patterns and Shannon Okey signing her newest book.  It was Shannon’s birthday, so we also go to sing to her and enjoy her yummy cake.  Our favorite part was meeting (and seeing again) so many of the people who make up our Ravelry community!


While in Burbank, we had to stop off and get some Pinkberry! A trip to Pinkberry (or two or three) has become one of our TNNA traditions. We’re always happy to get it but sad when the bowl is empty.


We also had a great time at the TNNA industry trade show this year.  From meeting some new dyers to seeing new yarns, books and patterns, it’s always exciting to see our industry continue to grow and change. Keep an eye out for some great patterns, yarns and other accessories coming soon to your local and online yarn shops!

**Since we know you’ll want to know about the knits, in the photos at the top, Ysolda and I are both wearing sweaters from her upcoming book, Little Red in the City.


Update: The winners have been announced!

See this post for the announcement:

Squam Art Workshops, the wonderful arts retreat in New Hampshire, has just launched its 2011 offerings and there is much for Ravelers to celebrate!

As usual, Elizabeth has lined up some amazing teachers including, Stephanie Pearl-McPhee, Cat Bordhi, Denny McMillan, Gudrun Johnston, Megan Ingman, Ysolda Teague, Mary Jane Mucklestone and Cal Patch.

Casey and I always have such an incredible time at SAW, not just knitting but trying all sorts of other classes, too—take a look at the printing we did last year! Super fun.

Botanical Printing with Maya

Of course, as you all may know—there will be a wee Raveler in our midst next June and so Casey and I will not be able to be there in person. I am so bummed! BUT! Instead, two lucky Ravelers are going to get to go in our place. YES—Ravelry and SAW will be sponsoring TWO fully paid registrations for June 2011. All the winners need to do is get themselves there! Classes, nightly events, jumps in the lake and wonderful food is all included.

So, this fabulous giveaway is open to all Ravelry members—simply post a comment about why you’d like to be our Squammy representative and we will be choosing two lucky winners by random number generator on Thursday, January 13th. Comment entries will be closed at midnight EST, Wednesday, January 12th.

Come on, you don’t wanna miss this!

Relaxing on the dock


Wow, it’s 2011 – how did that happen? Happy New Year, Ravelry!


January means it’s time for another TNNA trade show, so the Ravelry staff is flying out to Long Beach this week! Once again, we’ll be at Unwind in Burbank for a fun Thursday night get-together before the industry event of TNNA. We’re going to be joining Classic Elite Yarns and Shannon Okey aka Knitgrrl at the shop on Thursday, January 6, from 6:30 – 10:00 pm. The details are on the Unwind events page – please note that space is limited and reservations are required, so if you want to come to the party, be sure to reserve your spot through the Unwind website. (Not through comments here or emailing Ravelry, please – thank you!) We hope to see you there!

If you’ll be at the TNNA show and see us on the floor, please do say hello! It’s always such a pleasure to meet so many shop owners and Ravelry advertisers and users from around the country.

To all Ravelers, we hope that you had a wonderful holiday season and are enjoying a happy start to this New Year!